Nirmalaya
Nirmalaya is an Indian sustainability-focused fragrance and devotional-products company that transforms discarded temple flowers into incense and other products. Its business combines religious traditions, waste recycling, consumer products and women's livelihoods.
About
Nirmalaya is an Indian sustainable fragrance and devotional-products brand that gives discarded temple flowers a new purpose by transforming them into incense sticks, dhoop cones, havan cups and other aromatic products. Its product range also includes essential oils, attars, puja accessories and festive gift sets.
Nirmalaya helps the environment: By collecting and reusing floral offerings that might otherwise be discarded into rivers or landfills, Nirmalaya promotes a circular-economy approach to religious waste. Its flower-recycling model creates value from materials that would otherwise go unused. The company also provide women's employment and livelihood opportunities through its production activities.